Profile

Elena Hristova graduated with 1st class degree from the University of Northampton after receiving numerous awards and scholarships: Maggie Barwell Scholarship (for extraordinary talent, worth £ 15 000), High Achievers Scholarship, Hensmans Creative Concept Award 2017, Pittards Industry Team Competition Award, to name a few.

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Apart from her interests in fashion, Elena has always had a passion for sustainability. She founded and served as the President of the Sustainable Fashion Society while still at university. This enabled her to organise charity events with Oxfam and inspire the student community to be more aware of their fashion choices.

 

At a young age, Elena managed to impress companies like Pittards, WeAreKin and Michael Kors, which she interned at. 

Almost straight after graduation, Elena was offered a job at New Look as a Design Assistant where she quickly managed to climb the level ladder. Only an year later, she was headhunted to come back as a head designer for a mid-lux brand in her home country and take over the creative direction.
 

Since then, Elena has managed a great deal of operations: concept development, designing, trend forecasting, photoshoot organising and styling, working closely with production, marketing, buying and PR.

Having broadly explored the world of fashion, recently Elena has distinguished herself as a proficient 3D virtual fashion specialist at Pixelpool, engaging with notable clients including H&M and Nike. Het adept utilization of advanced software, particularly Clo3D, has enabled them to craft imaginative and engaging virtual fashion encounters.